WSJ moves special sections online, adds expert chatter, Google Hangouts

February 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue WSJ moves special sections online, adds expert chatter, Google Hangouts Marketers expect social ad spending to increase 40% this year A case for paywalls: Gannett, Digital First Social media editors: Do you have a robot deputy? Could a social app wipe out text messaging? Mobile video viewers will pay by the 'inch' advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. WSJ moves special sections online, adds expert chatter, Google Hangouts Special sections in newspapers often go hand-in-hand with special advertising. The Wall Street Journal is hoping to replicate that relationship online. In an effort to make the paper's 6 new online verticals—Wealth Management, Retirement, Energy, Leadership, Health Care, and Small Business—attractive to advertisers, WSJ is coupling topical articles with blogs and opinions by thought leaders, as well as Google Hangouts. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Marketers expect social ad spending to increase 40% this year A majority of marketers (60%) surveyed by Technorati in its Digital Influence Report predicted that social ad spending will increase by 40% in 2013. But social ad spend is currently only a reported 10%, behind display, search, and video. Is your publication poised to make this dramatic shift in advertising opportunities, should the numbers prove correct? FULL ARTICLE - TechCrunch A case for paywalls: Gannett, Digital First To paywall or not to paywall? For newspapers online, especially, that is the question. Looking at the results of Gannett's efforts, there may be a case for implementing paywalls—the publishing company's Q4 2012 earnings report revealed 46,000 new digital-only subscriptions. Digital First is also experimenting with paywalls, with a twist: "All 75 daily Digital First properties are experimenting with the use of Google Consumer Surveys (users "pay" with information or exposure to ads)." FULL ARTICLE - Poynter Social media editors: Do you have a robot deputy? Thankfully for social media editors, gone are the days of trying to convince publishers and legacy editors how Twitter works, and that social media engagement is valuable to your publication (unless you're at one of those companies that is still droning along, rewriting press releases—and if so, don't you think you can do better?). Today's social media editors are managing a team of competent writers who share social responsibilities, and should be relying on metrics to guide a comprehensive social strategy. Enter the predictive analytics algorithm. FULL ARTICLE - Niemen Journalism Lab Could a social app wipe out text messaging? Here's a trend to watch: Text messaging has become the go-to form of quick communication not only among consumers, but among business professionals, as well. A furtive few lines thumbed under a conference table can buy time to close a deal, set up a meeting, or simply recalibrate a timetable. Is it possible that this communication crutch could be knocked out by a voice-driven social app? Let us know what you think at http://on.fb.me/YCXde3. FULL ARTICLE - The Wall Mobile video viewers will pay by the 'inch' Looking to Hollywood for guidance is nothing new in the media biz—especially true when it comes to digital video. One studio bigwig is predicting that, when it comes to mobile platforms, video viewers "will pay by the square inch." How can you apply this theory to video ad sales? FULL ARTICLE - AdAge advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

IDG’s stab at the ‘premium’ banner ad

February 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Dwell Media eyes a future of 'contextual commerce' IDG's stab at the 'premium' banner ad How to build better products iPad app downloads grow 8X when developers drop the price Web-based graphics creators could bring production in-house List management: Triple your ROI advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Dwell Media eyes a future of 'contextual commerce' The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. IDG's stab at the 'premium' banner ad How can the banners on your website be more interesting to your audience (read: more clickable)? That is the question that IDG is pondering in an effort to make their banners, in turn, more valuable to advertisers. This can mean eliminating other advertising real estate in order to make room for larger, more interactive banners—an admittedly risky proposition. Here are the pros and cons being considered. FULL ARTICLE - Digiday How to build better products Here are 3 tactics for developers to build rock-solid products: planning, prototyping, and fine-tuning. To what project can you apply these principles today? Here is a breakdown of the strategy. FULL ARTICLE - GigaOm iPad app downloads grow 8X when developers drop the price What is more valuable: app downloads or revenue? iPhone apps that changed their price from $3 anywhere to $1 increased in downloads by 1,665% over a five-day period, according to a survey by Distimo. The company is encouraging iOS app developers to drop their app prices in order to rack up more downloads. FULL ARTICLE - TabTimes Web-based graphics creators could bring production in-house Emerging web apps could make infographic production easier for budget-conscious media companies. For example, Piktochart's updated dashboard is focusing not only on graphic production, like design app easel.ly, but engagement. Piktochart's app reportedly offers designers the ability to add clickable elements, which could make produced infographics more useful as both educational and advertising tools. FULL ARTICLE - 10,000 Words List management: Triple your ROI Effective list management is still too often overlooked by publishers, when money could be made by a few list segmentations. This case study gives an efficient breakdown of how ROI is tripled with list management, and how to avoid list fatigue. FULL ARTICLE - ClickZ advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

How media companies can avoid advanced targeted attacks

February 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Video: Dow Jones grows video traffic 4X YOY FTC suggestions for app developers, companies on mobile privacy How media companies can avoid advanced targeted attacks 7 tips on how to be found in a post-search world 8 social media tools in beta worth tracking Study: What works for B2B social lead generation advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Video: Dow Jones grows video traffic 4X YOY Further proof that video is the content type on which to focus, Dow Jones reportedly grew its video traffic by four times between 2011 an 2012. How did the media company do it? It started with distributing its video content across 30 platforms and producing hours of content every day. Here's what that effort yielded. FULL ARTICLE - Beet.TV advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. FTC suggestions for app developers, companies on mobile privacy Mobile app Path is paying for getting caught with its pants down by the FTC. Here's a bulleted list of how to avoid the same fate from several different perspectives, including what ad networks and developers themselves can do to protect themselves. FULL ARTICLE - Skift How media companies can avoid advanced targeted attacks If mega media brands like The New York Times and The Wall Street Journal can be the victims of ATAs, what chance does yours have for maintaining digital security? There are steps that can be taken to avoid cyberattackers, outlined here by Gartner Research Director Lawrence Pingree. FULL ARTICLE - Gartner 7 tips on how to be found in a post-search world Search is increasingly falling to the wayside as audiences rely on apps and other emerging technologies to find information. So how can your content remain findable? Here are 7 tips, including getting semantic, and socializing. FULL ARTICLE - Search Engine Watch 8 social media tools in beta worth tracking New social media tools pop up every day, it seems. But which are worth keeping your eye on as potentially valuable resources? Here is a list of 8 that are still in beta, but that could end up being valuable to your organization. FULL ARTICLE - RazorSocial Study: What works for B2B social lead generation While social media lead generation is still low in the B2B market, 82% of B2B social media leads come from Twitter, according to a study by Optify. Here are key points from the study, including that Twitter outperformed both Facebook and LinkedIn B2B lead gen by 9-to-1, and the importance of Google and organic search to B2B. FULL ARTICLE - The Realtime Report advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.