Washington Post tries sponsored posts

March 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Washington Post tries sponsored posts How Facebook's 20% text overlay policy for ads is enforced Tweets might not reflect public opinion R.I.P. TweetDeck Tracking users across devices Mixing responsive design and mobile templates advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Washington Post tries sponsored posts How does your publication feel about offering sponsored posts? Are you doing it; shunning it? (Let us know @emediavitals.) The Washington Post is the latest publisher to make sponsored content available with its "BrandConnect" offering, which will allow marketers to create content for display throughout the paper's website, as well as utilize its in-house advertising team. FULL ARTICLE - Digiday advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How Facebook's 20% text overlay policy for ads is enforced Not sure how to approach Facebook's 20% text overlay policy? After all, there doesn't appear to be clear-cut enforcement—or does there? Here, Facebook breaks down how the policy for ads is really enforced. FULL ARTICLE - Inside Facebook Tweets might not reflect public opinion It makes sense that opinions trending on Twitter give us insight into public opinion at large. But according to the PewResearch Center, it is important to keep in mind that only a reported 13% of Americans use the platform. What Twitter can do, according to Pew, is shine light on public opinion so that we can dig deeper into the real numbers behind specific trends. FULL ARTICLE - GigaOm R.I.P. TweetDeck Many media companies can certainly be classified as Twitter "power users" since journalists and editors have been leveraging the platform for years in order to promote, search for, and curate content. As Twitter shuts down mobile versions of TweetDeck, those media professionals are going to find real-time tweeting to a shared media handle while in the field more difficult. FULL ARTICLE - ReadWrite Tracking users across devices What would it mean for your company to be able to effectively track your audiences across all of their devices? Emerging cross-channel tracking technologies offer a lot of promise for media and marketing companies, but they are still being fine tuned. Here is a look at where the opportunity stands. FULL ARTICLE - ClickZ Mixing responsive design and mobile templates When it comes to a mobile strategy, your developers not only have to consider smaller screens, but multiple devices, as well. While the two concepts still offer separate design challenges, some developers are working toward a combined solution. Here's a look at a hybrid mobile development work in progress. FULL ARTICLE - CSS Tricks Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The Atlantic builds out its 'big data' plan

March 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Atlantic builds out its 'big data' plan Multiplatform start-up 'remixes' content for delivery across devices Raju Narisetti on designing for mobile, the paywall fallacy & reinventing ads Print vs online advertising imbalance, data technology challenges The 9 top threats facing cloud computing Video: Delivering effective calls to action advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The Atlantic builds out its 'big data' plan Looking to add more science to the sales side of its business, The Atlantic hires Breaking Media co-founder David Minkin as associate publisher overseeing ad ops and technology. The goal is to drive business growth by better leveraging data for ad products and programs. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Multiplatform start-up 'remixes' content for delivery across devices Trend to watch: The publisher of Men's Fitness has invested in an interesting new tool, called Contentment, which promises to "remix" content for multiple devices, eliminating the need to redesign formats. As quality tablets other than the iPad come to market, is your content delivery keeping up? FULL ARTICLE - Media Week Raju Narisetti on designing for mobile, the paywall fallacy & reinventing ads Media companies may be searching for a silver bullet to get their digital revenues up, but veteran newspaper professional Raju Narisetti is here to tell you that paywalls won't solve all your problems, mobile is seriously impacting audience behavior, what you should be focusing on is your audience's time, and more. FULL ARTICLE - Niemen Journalism Lab Print vs online advertising imbalance, data technology challenges Your advertisers may be focusing more on your print offerings than your digital, but according to the CEO of mega ad company WPP, they should be getting their messaging out on mobile and web platforms. He goes on to encourage media companies not to rely on Google for data analysis. Here is a breakdown of the company's digital efforts. FULL ARTICLE - The Media Briefing The 9 top threats facing cloud computing With digital companies like Evernote getting hacked seemingly every week, you may be concerned about your online security. For example, does the convenience of cloud computing outweigh the security risks? Here are the top 9 threats facing cloud computing to consider, including data breaches and loss. FULL ARTICLE - ReadWrite Video: Delivering effective calls to action A call to action says to the consumer, "Do this one simple thing and you will reap the reward." And not much is worse than seeing a beautiful ad that has neglected to include a call to action, or that has included one that is poorly executed. This video breaks down the strategy of delivering a great call to action. FULL ARTICLE - Treehouse Advertise in the Daily Buzz /tr> If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The cost of sharing on Facebook

March 04, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The cost of sharing on Facebook Amazon patents gravity-based links How 4 publishers are winning with digital subscriptions Content marketing strategy checklist The problem with reader comments 22 wireframe tools for mobile, web design advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The cost of sharing on Facebook Is your publication's Facebook strategy rock solid, but lacking in audience engagement? It may not be the fault of your editorial or dedicated social media professionals. The NYT's Nick Bilton explores the curious phenomenon of how his 400,000 Facebook subscribers don't seem keen to Like or share his content—unless he pays the social media platform to promote it. FULL ARTICLE - The New York Times advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Amazon patents gravity-based links Here's a tech trend to watch: Amazon has patented a technology that pulls audience pointers toward hyperlinked buttons and text called, Gravity-Based Link Assist. While Amazon holds the rights to gravity-based links, there is always the possibility that such a technology will become available to magazine and newspaper sites looking to boost their e-commerce offerings. FULL ARTICLE - Wired How 4 publishers are winning with digital subscriptions There's hardly a clear-cut answer to how media companies should forge ahead grow their digital reader bases. It's safe to say that outlets of all shapes and sizes, ranging from 100 to 100,000 digital subscribers, will soon experiment with digital subscription models. Four publishers talk about their current and upcoming digital subscription strategies. FULL ARTICLE - Mashable Content marketing strategy checklist Content marketing strategies are the new black for media companies, but is your publication doing all it can to ensure success? Here is an 11-step checklist to use, including remembering to track your team's efforts. FULL ARTICLE - Search Engine Watch The problem with reader comments Reader comments below news articles are supposed to encourage intelligent discourse, but can result in something called "the nasty effect," according to a study by The Journal of Computer-Mediated Communication. The problem is a lack self-regulation that can come with seemingly anonymous exchanges, as opposed to face-to-face dialogue. So, is it worth it to enable reader comments on your site? FULL ARTICLE - The New York Times 22 wireframe tools for mobile, web design One of the toughest aspects of designing a site, be it mobile or web, is to take a designer's vision and present it to a group of non-tech-savvy decision makers. That's where wireframes come in. Here are 22 tools to create a robust wireframe or prototype that any bureaucrat can understand. FULL ARTICLE - Onextrapixel.com Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.