5 ways to interact with the news applications community

March 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue NY Daily News releases city guide app with MyCityWay Can e-books work for publishers? 5 ways to interact with the news applications community Algorithms can't replace editorial judgment 4 points to research before relaunching a website 12 surprising facts about online security advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. NY Daily News releases city guide app with MyCityWay The New York Daily News is getting creative when it comes to ways to offer value to its audiences with its partnership with MyCityWay, a city guide application. It won't hurt that the paper's ad sales team will handle selling mobile advertising surrounding the offering. How can your publication partner with existing app companies to increase value for your audience? FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Can e-books work for publishers? Smart publishers are constantly seeking ways to create more revenue online, especially when those ways involve repurposing existing inventory. That includes creating e-books, which can be anything from a collection of existing content to a packet of unique offerings. Here is a look at how publishers including The New York Times and The Atlantic are approaching and pricing e-books. FULL ARTICLE - Digiday 5 ways to interact with the news applications community Does your newsroom have a news applications team? Even if yours doesn't, your newsroom can still leverage those existing elsewhere. Here are 5 ways to interact with the news applications community, including accessing online style guides and finding answers to digital questions. FULL ARTICLE - 10,000 Words Algorithms can't replace editorial judgment With algorithms and readership data, publishers may think they can save money by relying on technology to pick and choose what content is front and center on their digital platforms. But, technology can't leverage good old fashioned editorial instinct. Here is an argument for why algorithms can't replace editorial judgment. FULL ARTICLE - Digiday 4 points to research before relaunching a website Relaunching a website entails a lot of thought, collaboration, and testing to justify the expense—a point that many publishers may overlook in their creative enthusiasm. Here are 4 points to consider, and thoroughly research, before creating a new website. FULL ARTICLE - Search Engine Watch 12 surprising facts about online security The thought of an online security breach is terrifying for any media company, but how much do you really know about the risks, and what's not so bad? Here are 12 facts you may not know about the subject, including how anti-virus software works and whether or not it is necessary. FULL ARTICLE - ReadWrite Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Fortune's 'Trusted Original Content' for advertisers

March 08, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Fortune's 'Trusted Original Content' for advertisers Google's 'adverapp' concept offers standalone functionality Facebook (still) wants to be your 'personalized newspaper' Facebook vs. Twitter: Filtered vs. unfiltered? Knight's Prototype Fund supports data journalism Building a better responsive website advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Fortune's 'Trusted Original Content' for advertisers Where does your publication stand on native advertising? Well, Fortune is taking it one step further by creating exclusive content for its advertisers, through its Trusted Original Content (TOC) offering, that they can display on their own platforms, rather than just on Fortune's. The content will reportedly include articles, videos, and newsletters. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google's 'adverapp' concept offers standalone functionality It's all coming together, this concept of native advertising, standalone functionality, and consumer-friendly applications. Google's Volkswagen-branded app for Android functions as an independent destination for consumers on road trips, offers value in the form of tools that streamline those road trips, as well as sharing functions, all the while pulling in fun aspects of Volkswagen's advertising campaign. How can your publication leverage this concept for your advertisers? FULL ARTICLE - TechCrunch Facebook (still) wants to be your 'personalized newspaper' Facebook is great as a social tool, keeping individuals connected, but it just keeps trying to be something it's not—a newspaper. The latest iteration of the platform will reportedly segment content types in an effort to provide more real estate for advertisers. But, this system is dependent on users clicking around those verticals, and with allegations that Facebook is manipulating the content that users see anyway (http://nyti.ms/X2jNRg), is leveraging Facebook actually worth it for magazines and newspapers? FULL ARTICLE - Poynter Facebook vs. Twitter: Filtered vs. unfiltered? It's beginning to look like users have two choices when it comes to choosing Facebook versus Twitter in order to keep up with news: Do you want to have a platform choose what news you see? Or do you want the opportunity to sift through everything in your network and choose for yourself? FULL ARTICLE - GigaOm Knight's Prototype Fund supports data journalism Among the Knight Prototype Fund's new grant winners are projects aimed a helping journalists learn about and tell stories through data. Here are some opportunities for journalists to improve upon data visualization, leverage data in context, as well as a possible "alert that sends...emails when the government is discussing or voting on an issue in their area of interest." FULL ARTICLE - Niemen Journalism Lab Building a better responsive website Using responsive design is just good business, but remember that it is also an evolving practice. To illustrate, here is a case study of building a responsive website with some smart tweaks to the process, including a method called, "designing to the extremes." FULL ARTICLE - Smashing Magazine Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Mag+ takes tablet publishing beyond the 'issue' paradigm

March 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mag+ takes tablet publishing beyond the 'issue' paradigm Why premium Youtube and news don't mix Native advertising and the role of 'brand editors' Align these 3 creatives to drive more conversions Online video: To repurpose or not to repurpose? The chasm between big data and predictive marketing advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Mag+ takes tablet publishing beyond the 'issue' paradigm Enhancements to the Mag+ platform enable publishers to start thinking about new ways to design and deliver content for tablets and smartphones. Chief Product Officer Mike Haney says new navigation features enable designs that "don't look and feel like a magazine app at all." FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Why premium Youtube and news don't mix Reuters and The Wall Street Journal have ditched the premium YouTube offering, and it probably all has to do with numbers. It turns out that revenue generated from YouTube would not be "sustainable for a working newsroom of a dozen dedicated contractors." Here is an argument for publishers hosting their own video channels. FULL ARTICLE - 10,000 Words Native advertising and the role of 'brand editors' Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content. There's an urgency to get this right, as brands invest more in native advertising and other content marketing services. FULL ARTICLE - eMedia Vitals Align these 3 creatives to drive more conversions Do you have a creative optimization strategy? Turns out a reported smart approach is to align 3 types of creative involved in a typical campaign in order to fully optimize the audience experience, including display, landing page, and retargeted display unit. FULL ARTICLE - Search Engine Watch Online video: To repurpose or not to repurpose? The line between media platforms has blurred to such an extent that TV and magazines or newspapers (online) are now swimming in the same advertising pool. For example, there is an argument for repurposing TV ads online. If you should decide to go this route, here are some recommended steps, according to a Creative Best Practices in Online Video Advertising study by digital video advertising company YuMe. FULL ARTICLE - iMedia Connection The chasm between big data and predictive marketing Here's an interesting dichotomy: of members of the Direct Marketing Association surveyed in January, 57% expected analytics to lead them to higher conversion rates, while 60% had no big data strategy. According to Compete's chief research officer, this phenomenon could be attributed to big data's light shining too brightly for day-to-day analysis—and hindering predictive marketing. Here's why. FULL ARTICLE - Compete Pulse Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.