Native advertising: A fine line between 'innovative' and 'insidious'

March 27, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Dish: Trying to make paywalls work Native advertising: A fine line between 'innovative' and 'insidious' Embedly's new products for developers New tool measures how many people are actually 'reading it later' Personal information is not enough for Facebook 10 iPad apps web designers should love advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The Dish: Trying to make paywalls work Andrew Sullivan's attempts to make The Dish's paywall strategy viable is a living experiment that we get to watch in order to see just what audience's want when it comes to paying for content. The latest development appears to be that readers want to pay monthly, rather than annually. FULL ARTICLE - VentureBeat advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Native advertising: A fine line between 'innovative' and 'insidious' Two camps are forming around native advertising. One believes the practice is misleading and unethical. The other believes native advertising is an innovative way to "add value" to the advertiser-audience relationship. Publishers will need to figure out the right programs and policies to avoid the former and influence the latter. FULL ARTICLE - eMedia Vitals Embedly's new products for developers Publishers need their developers to create and maintain an increasing number of products in order to keep up with digital demand, making time a precious commodity. That's why tools that can deliver time saving capabilities to developers, like Embedly's new offerings, are valuable. Here's more about "Display" and "Extract". FULL ARTICLE - TechCrunch New tool measures how many people are actually 'reading it later' Content saving tools make sense for publishers conscious of their audiences' busy schedules, but do readers really go back and consume all the content that they save? Pocket for Publishers is a free tool that wants to answer that question and illuminate the content consumption patterns of audiences. Here's more. FULL ARTICLE - paidContent Personal information is not enough for Facebook Do you wish your publication gleaned more personal data about its audience in order to more successfully deliver advertising? Surprisingly, the plethora of personal information that Facebook users divulge about themselves on the platform is not enough to make the social media giant an advertising no-brainer. When it comes to effectively delivering targeted advertising, Facebook has turned to several behavioral data collection agencies for information about its own users. FULL ARTICLE - The New York Times 10 iPad apps web designers should love Believe it or not, web designers have to leave their desktops from time to time. But, that doesn't mean that they can't keep working on the go. As long as they have their iPads with them, there are at least 10 apps that can help web designers remain productive. FULL ARTICLE - Best Design Tutorials Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

6 ways you should think of data

March 26, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Digg hints it will go beyond RSS BuzzFeed launches in the UK 6 ways you should think of data comScore formally debuts multi-platform ratings High-stakes decision on net neutrality for next FCC chair Google Glass: Controlling the Internet of things advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Digg hints it will go beyond RSS How will your editorial team choose a replacement RSS tool when Google Reader shuts down this summer? As tech companies are scrambling to fill the void that will be left by Google, Digg is hinting that it will focus on building a tool that not only acts as an RSS for websites, but for "social media sites, Reddit, Hacker News, and elsewhere," as well. FULL ARTICLE - TechCrunch advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. BuzzFeed launches in the UK One of the ways that publishers can increase their circulation is by launching their publication in new markets. Considerations involved with such a decision include a new market's social mores and context, whether or not to offer a customized version of the pub tailored to that market, or to mix in relevant content with existing. In the case of Buzzfeed's recent launch in the UK, a UK-specific landing page was launched, with those stories also mixed in with the US version. FULL ARTICLE - The Wall 6 ways you should think of data The first step in having a viable data strategy is grasping how that information is valuable to your overall business plan. Here are 6 common mistakes in regarding data and how it should be applied to your operations, as well as what to focus on in order to use data as a tool for success. FULL ARTICLE - ClickZ comScore formally debuts multi-platform ratings The mobile movement in media has been a jostling opportunity for publishers that haven't quite known how to approach the business side of multiple device access. After a beta launch late last year, comScore has officially debuted its Media Metrix Multi-Platform reporting tool so that publishers can get a handhold into the metrics of audiences accessing their content via computers, smartphones, and tablets—in order to share that information with their advertising partners. FULL ARTICLE - MediaPost High-stakes decision on net neutrality for next FCC chair The net neutrality issue could loom yet again, affecting publishers, as the current FCC chair prepares to step down and "the D.C. Circuit Court of Appeals is expected to issue its decision on the rules later this year, likely not long after the next chairman is sworn in." Here is a breakdown of where the issue stands now, as well as possible outcomes later in 2013. FULL ARTICLE - The Hill Google Glass: Controlling the Internet of things You may or may not be working on an app for Google Glass, but the fact is that the way that audiences interact with content, as well as their connected world, is being significantly altered to put them squarely in the driver's seat. It may seem futuristic now, but smart publishers will have a plan for moving forward into this new world of virtual tangibility. Here is a glimpse into the near future of consuming digital content. FULL ARTICLE - GigaOm Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

AP wins big: Why a court said clipping content is not fair use

March 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue GQ will let users personalize its iPad app AP wins big: Why a court said clipping content is not fair use AARP rolls out social monetization How the L.A. Times learned to love SEO Why 2-step verification is necessary for journalists 5 really creative banner ads advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. GQ will let users personalize its iPad app MyGQ, an in-house technology from Condé Nast, will reportedly allow users of GQ's iPad app "save, share and click to buy content." Not only will the capability allow GQ's readers to get hands on with the app, Condé Nast is charging advertisers $5,000 for including their links in digital editions of the magazine. FULL ARTICLE - Adweek advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. AP wins big: Why a court said clipping content is not fair use It seems like everything surrounding digital media is being debated in a courtroom somewhere in the world these days. Well, here's a win for content creators: A New York court recently ruled that scraping online news content without paying for it is not acceptable. Here's why, as well as how the ruling affects the definition of "fair use". FULL ARTICLE - paidContent AARP rolls out social monetization You might look at Facebook as a young reader's playground, but AARP is leveraging the social media platform in order to give its members and readers what they really want: deals. The move doesn't hurt AARP's advertisers, either. FULL ARTICLE - Folio How the L.A. Times learned to love SEO The L.A. Times has joined the ranks of SEO-savvy online publications in giving its readers easy access to its digital content. With events like the Oscars anchoring its efforts, the newspaper has seen significant increases in its readership metrics. Here's how. FULL ARTICLE - Digiday Why 2-step verification is necessary for journalists You may have seen it while banking online: 2-step verification means requiring a second device in order to access an account, which is what Apple is requiring for iCloud and AppleID. When a journalist's online identity is at stake, this cumbersome process all of a sudden becomes necessary. Here's why journalists should pay attention. FULL ARTICLE - 10,000 Words 5 really creative banner ads If your publication is relying on digital advertising for revenue, you should be trying to make your banner ads as interesting as possible. Here are 5 examples of creative banner ad campaigns for inspiration. FULL ARTICLE - Digiday Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.