Inside Hearst’s programmatic-buying play

April 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Texas Tribune scores $1.5 million Knight Foundation Grant Inside Hearst's programmatic-buying play Gannett's digital strategies are paying off 7 Responsive design tips to revamp your workflow MPA makes progress towards digital magazine ad standards Why good storytelling helps you design great products advertisement E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. Texas Tribune scores $1.5 million Knight Foundation Grant The Knight Foundation is giving a $1.5 million grant to the Texas Tribune, a four-year-old news start-up based in Austin. The grant is part acknowledgment, part encouragement — acknowledgment that the Tribune, against all apparent odds, has hit on a sustainable model for funding important accountability journalism. FULL ARTICLE - Forbes Inside Hearst's programmatic-buying play Advertisers are shifting budgets to programmatic, particularly those with performance goals. These budgets are only available to publishers with the pipes to do business this way, machine to machine, and a willingness to craft programs that are driven by performance. FULL ARTICLE - Digiday Gannett's digital strategies are paying off Gannett's all-access paywall strategy the company rolled out in 2012, paired with tremendous gains in broadcast advertising revenue thanks to the Olympics and the presidential election, have helped Gannett achieve its first year-over-year increase in company-wide revenue since 2006. FULL ARTICLE - Editor & Publisher 7 Responsive design tips to revamp your workflow Responsive design is rapidly becoming the new standard in our industry, along with its evolving carousel of best practices, platforms and tools. The movement has caused a shift in thinking, especially as we adapt our workflows for a more efficient project process. FULL ARTICLE - Mashable MPA makes progress towards digital magazine ad standards Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? FULL ARTICLE - AdWeek Why good storytelling helps you design great products One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It's a simple mistake, but it can have grave consequences: If your product doesn't work well, no one will even care how it looks, after all. FULL ARTICLE - GigaOm advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

LinkedIn puts publishers on notice

April 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Winds of change blow more briskly through B2B media Flipboard adds 3 million users since launch of personalized magazines LinkedIn acquires newsreader startup Pulse for $90 million Publishers need programmatic scout teams Digg targets Google Reader power users Google's assault on newspaper industry: two charts Content-driven commerce pioneer F+W Media to launch Burda Style USA advertisement E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. Winds of change blow more briskly through B2B media A couple of interesting announcements this week, including the merger between ABM and the Software & Information Industry Association, underscore the rapid pace of change that is sweeping through B2B media – and the increasing urgency behind publishers' transition to diversified, digital-driven business models. FULL ARTICLE - eMedia Vitals Flipboard adds 3 million users since launch of personalized magazines Mobile magazine Flipboard revealed today that over half a million personalized magazines have been created on its platform since the launch of the new feature just two weeks prior. During this time, the company also added 3 million new users to its service, bringing its total user base to now 53 million. FULL ARTICLE - TechCrunch LinkedIn acquires newsreader startup Pulse for $90 million In a move that puts all B2B publishers on notice, Linked has acquired Pulse and its 30 million users. LinkedIn executive editors Dan Roth says that LinkedIn "can be the definitive professional publishing platform — where all professionals come to consume content and where publishers come to share their content." FULL ARTICLE - LinkedIn Publishers need programmatic scout teams Executed correctly, a programmatic strategy simply expands the demand pool for a publisher's inventory. Higher demand, higher pricing. Forrester says that as marketers compete for similar audience segments and bid density increases, average CPM prices of exchange impressions will increase from $3.17 to $6.64 by 2017. FULL ARTICLE - Digiday Digg targets Google Reader power users Many journalists relied on Google Reader for their aggregation and curation efforts. Digg sees an opportunity to grab an influential audience, as Google shuts down Reader later this year. FULL ARTICLE - TheNextWeb Google's assault on newspaper industry: two charts The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google's ad revenues are now more than twice what the industry pulls in. These two charts provide a crystal-clear view into this trend. FULL ARTICLE - paidContent Content-driven commerce pioneer F+W Media to launch Burda Style USA F+W Media has struck a licensing partnership with Germany-based Hubert Burda Media. The deal sets up F+W as the U.S. and Canadian publishing and sales operation for what will become Burda Style USA—a digital, e-commerce and print platform for DIY fashion and sewing enthusiasts. FULL ARTICLE - FOLIO advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Is Amazon the sleeping giant of media?

April 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Mobile, social drive highest video consumption Emap CEO: corporate subs to reach 40% in three years Pew study: digital magazines enjoy uptick Is Amazon the sleeping giant of media? 7 secrets of YouTube marketing Tint: an easy way to bring social media feeds to Websites advertisement E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. Mobile, social drive highest video consumption Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage twice as much with content, and drove pre-roll ads to account for 82% of all video ad impressions in long-format content. FULL ARTICLE - Media Post Emap CEO: corporate subs to reach 40% in three years Emap, the B2B publisher and owner of Retail Week and Health Service Journal, is not for sale and will instead build a growth-driven business based on multi-platform subscriptions and marketing services, according to CEO Natasha Christie-Miller. FULL ARTICLE - The Media Briefing Pew study: digital magazines enjoy uptick The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012, per The Pew Research Center's recent State of the News Media 2013 report. FULL ARTICLE - Media Post Is Amazon the sleeping giant of media? Amazon Media Group offers brands and agencies display ads across its owned and operated sites like IMDB.com and Zappos.com, its devices like Kindle and Kindle Fire, and across the wider Web. The Amazon advantage: a wealth of consumer buying data, arguably the most valuable of all signals, along with the scale of the sixth most-visited site on the Web. FULL ARTICLE - Digiday 7 secrets of YouTube marketing Culled from data on 30,000 businesses, here's what works--and what doesn't--on YouTube. FULL ARTICLE - Inc. Tint: an easy way to bring social media feeds to Websites Tint's platform is designed to help brands create social hubs on top of their digital properties and, in turn, create a deeper level of engagement with their audiences. The idea is that, while there are a number of social media aggregators out there, the average consumer tends to gravitate towards one particular social network and, once there, tends to do their socializing and interacting on that network, rather than switching between them. FULL ARTICLE - TechCrunch advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.