When every page is a homepage

May 02, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue What will the B2B company of the future look like? Using data-driven techniques to unlock new customers and revenue When every page is a homepage Where did all the search traffic go? Microsoft Surface captures a sliver of tablet market How do RSS users share content? advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. What will the B2B company of the future look like? Marketing automation. Behavioral targeting. "Day-parting." If these concepts aren't part of your strategy, they soon will be, according to an executive roundtable at ABM's 2013 Annual Conference. The panel debated the changing value proposition of B2B media, including whether B2B will continue to be organized as editorial enterprises or if it is morphing into something new. FULL ARTICLE - ABM Using data-driven techniques to unlock new customers and revenue B2B media and marketing professionals have to rethink how they serve professionals to develop new customers, products and revenue streams. One of the most effective methods is through customer modeling. FULL ARTICLE - eMedia Vitals When every page is a homepage Reuters has unveiled a preview site for the future look and design of Reuters.com. It's a river-of-news approach that mirrors the flow of data on one of Reuters terminals, but has also become increasingly popular in the era of social media. If every page is your homepage, why not treat them all like one? FULL ARTICLE - Nieman Journalism Lab Where did all the search traffic go? Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. We can draw a lot of assumptions but few conclusions from the drop in search traffic. It's probably safe to say that user behavior is changing, and we are seeing a shift in the way readers discover their content. FULL ARTICLE - BuzzFeed Microsoft Surface captures a sliver of tablet market Research firm IDC says Microsoft shipped about 900,000 Surface RT and Surface Pro tablets in the first quarter of the year. That was enough to claim a fifth place ranking on IDC's latest worldwide tablet tracker, but with a very low percentage of the tablet market — just 1.8 percent. FULL ARTICLE - AllThingsD How do RSS users share content? Digg and Feedly, which are hoping to lure users of Google's soon-to-be-discontinued Reader to their competing RSS services, both posted the results of surveys this week in which they asked current Google Reader users how they share content. A theme that comes through in both surveys is that RSS users still often rely on email. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

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Blackberry CEO predicts demise of tablets

May 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Reverse product placement and other innovations Blackberry CEO predicts demise of tablets Customer data is key to to B2B media success Native advertising is a means to an end Digital agencies launch their own 'newsrooms' How to fix Twitter's misinformation problem advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Reverse product placement and other innovations We've been following the trend of brands becoming publishers – aka content marketing – for a while now. It's time for publishers to start acting like brands by adopting a more customer-centric approach. Publishers that think differently – and much more broadly – about their audience's needs will find many new opportunities for innovation. FULL ARTICLE - eMedia Vitals Blackberry CEO predicts demise of tablets Blackberry CEO Thorsten Heins said the popularity of tablet computers may wane, an indication the company may shelve a follow-up to its ill- fated PlayBook device. "In five years I don't think there'll be a reason to have a tablet anymore," Heins said in an interview Tuesday at the Milken Institute conference. "Tablets themselves are not a good business model." FULL ARTICLE - Bloomberg Customer data is key to to B2B media success Data was a prevalent theme at ABM's Annual Conference this week. Sessions repeatedly hit on the growing importance of customer data as a key to cross-platform media success. The opportunity for publishers is to better understand and harness their own data to solve the needs and pain points of their customers. FULL ARTICLE - Folio Native advertising is a means to an end So much of the discussion around native advertising is narrowly focused on placement and less on the value of a brand's presence for consumers. The real opportunity in native is about a chance to move away from the old-school model of extracting value from readers in favor of starting a conversation with them through great content. FULL ARTICLE - Digiday Digital agencies launch their own 'newsrooms' As the lines between advertising and editorial continue to blur online, newsrooms are sprouting at digital agencies. The idea is to marry journalism and marketing to promote clients (or themselves) by producing what's sometimes called "brand journalism." The question is whether editorial with marketing under the hood can get much mileage with consumers. FULL ARTICLE - Ad Age How to fix Twitter's misinformation problem One of Twitter's enduring drawbacks is that there's no reliable way to issue corrections with the service. To address the lack of a correction function, an independent developer has built a tool called Retweet Retract. Until a more polished solution comes along, it's not a bad option. FULL ARTICLE - The Atlantic advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Lousy vs. Great Images on your Landing Page: 5pm Eastern

Mel, A picture IS worth 1000 words. But only some pictures. Not all! Some pictures are worth zero words. Some pictures kill your sales, kill your opt-ins, put your customers to sleep. Today Bnonn Tenant will serve up major "aha" moments about the images you use on your landing page. He'll show you why most companies' choice of images is plain ridiculous. Today he will showcase *dozens* of examples of both lousy and great landing page photos. A gallery of awful advertising, a parade of greatness. Date: Today April 30 Time: 5pm Eastern / 4pm Central / 2pm Pacific / 22:00 London http://www.perrymarshall.com/training/conversion-principles/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com - Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Is link bait good or evil?

April 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Confessions of a Twitter holdout Link bait: A fine line between aggressive and dishonest New ad tech aids 'cross-screen' targeting 'Newfronts' woo advertisers to digital video Publishers expand ROI guarantees for large advertisers Yahoo rolls out native 'stream' ads advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Confessions of a Twitter holdout What took the author, a freelance journalist, so long to join Twitter? She offers six reasons — fears she now says were largely unfounded -- along with lessons she's learned in the last six months that will help other journalists who are still resisting Twitter. FULL ARTICLE - Poynter Link bait: A fine line between aggressive and dishonest Any publisher worth its salt is schooled in SEO, and yet there are some tactics like blatant bait and switch that are verboten. One man's link bait is another's smart content strategy. A publisher's job is to generate audience attention that can be transferred then to advertisers. How that's done is, in many ways, irrelevant from the buy side. FULL ARTICLE - Digiday New ad tech aids 'cross-screen' targeting A number of companies are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices. By harvesting cross-screen identities, the ad industry could serve ads to mobile phones based on the interests people express when surfing the Web on their PCs. FULL ARTICLE - The Wall Street Journal 'Newfronts' woo advertisers to digital video As TV networks and cable channels preview their upcoming season lineups for Madison Avenue, companies such as the Wall Street Journal that produce digital video are also putting on presentations in hopes of attracting advertising dollars from marketers and agencies. So eager are those companies to woo the television crowd that they are sponsoring this week under the banner of the Digital Content NewFronts. FULL ARTICLE - The New York Times Publishers expand ROI guarantees for large advertisers Two publishers are expanding efforts to guarantee that advertising with their brands directly increases sales. Meredith is adding more product categories, such as pharmaceuticals, and the number of clients it will work with on its programs. And Time Inc. plans to add evaluation of tablet and mobile ads to its program this year. This kind of research seems likely to become more common. FULL ARTICLE - Ad Age Yahoo rolls out native 'stream' ads Yahoo CEO Marissa Mayer announced two new types of ads for the Yahoo portal: native ads that are integrated into Yahoo's new streaming headline format and a new interactive billboard ad. Mayer says the billboard ad is different because it will ink to content that's more "fun and engaging" for Yahoo visitors. FULL ARTICLE - Business Insider advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.