Will Google kill sponsored content?

May 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New methods for measuring & improving audience engagement Will Google News kill sponsored content? How some publishers use Tumblr NYT reinvents the boring banner ad Time Inc. title adds commerce to tablet edition Tool helps mobile sites act like native apps New methods for measuring & improving audience engagement Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Will Google News kill sponsored content? A few weeks ago, Google announced that it would not include sponsored content in the search results for Google News. For publishers, this doesn't matter much at all. What it means to brands getting into the content game is a little more complex. FULL ARTICLE - Digiday How some publishers use Tumblr Tumblr makes it easy for users to post quickly, and those posts can be just about anything, like a long text post, a photo with a link or a video. Because of Tumblr's versatility, many news organizations have joined and made Tumblr blogs to share their coverage or communicate with their audiences. FULL ARTICLE - Poynter NYT reinvents the boring banner ad Like all of publishing, the New York Times is feeling the pinch of the display advertising market, where pricing has been squeezed by automated buying and clickthrough rates have fallen to a fraction of a percent, giving rise to a swell in theoretically more engaging branded content. But in the Times' case, it's trying to breathe new life into the banner ad rather than abandon it. FULL ARTICLE - Adweek Time Inc. title adds commerce to tablet edition Time Inc.'s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a "shop now" icon to see where the product is for sale with a direct link to purchase. The shoppable function is provided through a partnership with app commerce services provider ShopAdvisor. FULL ARTICLE - Folio Tool helps mobile sites act like native apps Israeli developer MySiteApp has brought out a new service called Brow.si for making mobile websites behave like apps. A publisher could add much of this functionality into a mobile website itself – content sharing through social networks, read-later options such as Pocket, font resizing and so on – but Brow.si aims to make its addition easier. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

NYT CEO: Paywall critics were 'just plain wrong'

May 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Rodale debuts standalone e-commerce site Esquire launches weekly iPad edition 5 questions you should be asking your data Welcome ads are the new homepage takeover Charting a strategy for the Time Inc spinoff NYT CEO: Paywall critics were 'just plain wrong' advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Rodale debuts standalone e-commerce site Rodale debuted a standalone e-commerce website that curates and sells what it calls "eco-luxury" goods. The site's e-commerce strategy diverges from what the media industry may be used to in a notable way—there's almost no branding of the company's magazines, nor is there any direct product tie-ins from magazine advertisers. FULL ARTICLE - Folio Esquire launches weekly iPad edition Esquire launched a weekly, ad-supported edition dubbed Esquire Weekly, which will be automatically delivered to tablet subscribers at no additional charge. The per-issue cost for non-subscribers is $0.99. Each installment will contain seven pieces of original writing alongside repurposed content from Esquire.com. The aim of the weekly edition is to attract new subscribers and "help keep existing ones." FULL ARTICLE - Mashable 5 questions you should be asking your data Forget about Omniture and Google Analytics and all of the data minutiae you're already tracking. Forget about little personalization features. The most valuable data doesn't fit on the dashboard. Think bigger and move upstream: What's the most amazing new product or service you can create? Here are five places to start digging. FULL ARTICLE - AllThingsD Welcome ads are the new homepage takeover We're in a post-homepage era, when pretty much every site sees the majority of its visitors come arrive on article pages. That's bad news for the once-lucrative homepage ad takeover. As a result many publishers are turning to welcome ads a substitute, hoping they'll command the same premium as marquee placements. FULL ARTICLE - Digiday Charting a strategy for the Time Inc spinoff Let's not over-complicate the components of the solution to Time Inc.'s problems. For years, we have witnessed the ongoing shift in media consumption patterns from legacy print media to the digital venue. Here's one industry executive's plan on rebuilding Time Inc. as it is spun off into its own company. FULL ARTICLE - Folio NYT CEO: Paywall critics were 'just plain wrong' In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson hailed the company's digital subscription strategy and dismissed skeptics who say media outlets can't reinvent themselves. "[T]he launch of the pay model is the most important and most successful business decision made by The New York Times in many years," Thompson said. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

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Are publishers to blame for data leaks?

May 20, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Yahoo to acquire Tumblr for $1.1 billion Is Tumblr the next Geocities? Are publishers to blame for data leakage? How technology is redefining privacy norms The beauty of Google+ may not be enough Tech hubs flourish outside of Silicon Valley advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Yahoo to acquire Tumblr for $1.1 billion The board of Yahoo agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, the New York Times reported. For Yahoo, buying Tumblr would be a bold move as CEO Marissa Mayer tries to breathe new life into the company. Tumblr has over 108 million blogs, with many highly active users. FULL ARTICLE - The New York Times Is Tumblr the next Geocities? Yahoo's $3.57 billion acquisition of Geocities in 1999 can be seen as a lens through which to consider a Yahoo/Tumblr merger because it followed a similar blueprint to the story currently developing. One challenge for Yahoo will be in dealing with some of the less advertising-friendly content on Tumblr's sites. FULL ARTICLE - Forbes Are publishers to blame for data leakage? Many publishers fear losing their audience data to third parties that then use it for advertising elsewhere. But this "data leakage" fear overlooks the power that publishers have to weed out and block bad actors. What's more, publishers are to blame for exposing themselves to a maddeningly complicated supply chain of partners dedicated to everything from providing social tools to filling unsold inventory. FULL ARTICLE - Digiday How technology is redefining privacy norms If Google Glass — and wearable computing more generally — takes off and fulfills its potential, it will change society's norms about what is public and what is private. It is therefore entirely rational, whatever you think of the set of norms we have right now, to assume that they will end up moving towards something more well disposed towards the new technology FULL ARTICLE - Reuters The beauty of Google+ may not be enough The new version of Google+, which was already pretty darn slick, is now among the most attractive and engaging web apps around. But it's still not going to displace Facebook as the world's primary social network. And most people don't need a second social network. FULL ARTICLE - Time Technologizer Tech hubs flourish outside of Silicon Valley Silicon Valley has long been at the forefront of the tech startup scene, but due to the growth of emerging companies in other areas of the U.S. and worldwide, it's hardly the only hub sparking innovation. And in recent years, there's been a greater spotlight on New York. FULL ARTICLE - Mashable advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.