Time to stop chasing pageviews

June 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Magazines are selling more iPad ads Time to stop chasing pageviews A new template for long-form storytelling Is media becoming device dependent? Recovering from a Google penalty Nonprofit news startups are floundering advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Magazines are selling more iPad ads The Publishers Information Bureau surveyed 58 magazine titles about the number of print ad pages and iPad ad units each sold between January 1 and the end of March. On average, ad units on their iPad apps increased by 23.6% over Q1 2012. The iPad now accounts for 56% of all magazine ad units sold across print and iPad for those surveyed. FULL ARTICLE - Mashable Time to stop chasing pageviews Chasing pageviews is almost universal in the digital media world, and it leads to an almost universally crappy user experience. And at the end of the day, alienating the very people it wants to reach is hardly the most effective use of brand advertising dollars. Publishers who have built their business around banners and cheap pageviews are going to have to wise up. FULL ARTICLE - Digiday A new template for long-form storytelling WBUR partnered with Atavist to create "Bulger on Trial," the first story to be built on Atavist's new Creatavist platform, a web-based CMS. The interactive account of Whitey Bulger's life is rich with archival photos, documents, and video, in the presentational style by now almost tiresomely known as "snowfalling." FULL ARTICLE - Nieman Journalism Lab Is media becoming device dependent? The publishing business has a device problem — a big one. Publishers are overly dependent on devices for delivery of content. There's an upside, of course: The iPad, in particular, created an entirely new business model for publishing. But it's still sobering to look at the additional costs these new devices are saddling publishers with. FULL ARTICLE - PBS MediaShift Recovering from a Google penalty It has been 18 days since Google rolled out Penguin 2.0. Webmasters whose site traffic was affected by the updated webspam algorithm are now desperate to recover. Those who are looking to Google's Disavow Links tool to bail them out will be disappointed, because it doesn't work the way that many people seem to think it does. FULL ARTICLE - Search Engine Watch Nonprofit news startups are floundering Although nearly $26 million was donated to 50 non-profit journalism start-ups in recent years, most are flubbing the mission-critical task of finding ways to financially sustain their efforts for the long term. The scale of spending on news start-ups was captured in an unprecedentedly thorough study released Monday by the Pew Research Center's Project for Excellence in Journalism. FULL ARTICLE - Reflections of a Newsosaur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

IDG's Network World to go digital-only

June 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The shape of digital media in 2017 IDG's Network World to go digital-only Publishers tap into 'T-commerce' Enterprise tablet adoption grows, and Android gains 1st step to a digital strategy: Get a grip 'On the go' video is on the rise The shape of digital media in 2017 Anyone with a smartphone — or just a pulse — is aware that broadband access and second screen devices are changing how we consume content and entertainment. But sometimes details are helpful. Consulting firm PwC (PricewaterhouseCoopers) today offered up some details about where the digital media market is going and how companies should respond. FULL ARTICLE - paidContent IDG's Network World to go digital-only B2B publisher IDG is killing the print edition of another one of its tech titles. Network World will transition to a digital-only model immediately, with the June 3 issue published this week the last print edition. The move underscores IDG's philosophy of managing print for profit and digital for growth, and it's not the first IDG title to follow this route. FULL ARTICLE - eMedia Vitals Publishers tap into 'T-commerce' Tablets have been billed as the fastest growing innovation ever, but publishers are still trying to figure out how to make the most of the devices. One opportunity they've seized upon is injecting e-commerce functionality into their apps. Research suggests tablet readers whip their wallets out faster than desktop users, and publishers smell opportunity. FULL ARTICLE - Digiday Enterprise tablet adoption grows, and Android gains New market research paints a familiar picture of tablet adoption rising in enterprise but with one surprise – Android is slowly catching Apple's iPad. Good Technology found that Android device activations grew 5% year-on-year and claimed that Android tablet activations have nearly doubled in the year. The rise of enterprise tablets signals an opportunity for B2B publishers looking to reach professional audiences. FULL ARTICLE - Tab Times 1st step to a digital strategy: Get a grip Successful strategic innovation in this environment isn't easy. With advertising revenues less then half today of what they were seven years ago, one can only hope the industry is ready for something new. For those who are, here's how to start thinking strategically. FULL ARTICLE - Reflections of a Newsosaur 'On the go' video is on the rise Whether it's the ubiquitous TV in the sports bar, the mobile phone, tablet or screens in retail venues, elevators, gyms and taxi cabs, the proliferation of screens amounts to one certainly — an increase in the availability of video content wherever we are. USA TouchPoints sought to identify just how much of consumers' total video exposure in an average week takes place outside of the home. FULL ARTICLE - MediaPost advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Me present a webinar to *your* customers?

Mel,   In August my new book hits the bookstores. It's called "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More."   I'm making myself available for webinars, guest blogs, streaming video… even live events.   I'm offering custom 80/20 talks on….   * Google AdWords * Time, Technology & Chaos Control * Email & Influential Writing * Publicity & Lead Generation * Invisible profit levers inside every business   I tailor material to YOUR audience.   All you need to do is qualify. I must be selective based on audience size etc.   To request a slot, email lorena@perrymarshall.com.   SUBJECT LINE: Custom presentation by Perry   Please tell her...   1. Your phone # 2. Size of audience 3. Nature of your niche 4. Topic(s) your peeps would like   Send to lorena@perrymarshall.com. My team will get back to you. Thanks!   Perry   P.S.: Grant us patience, as we will receive many requests.         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Will a paywall work for a niche B2B brand? Or for the Washington Post?

June 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As digital subscription models take hold, the focus turns to renewals 9 trends driving digital media Making sense of marketing services How brands should use Twitter's Vine app Washington Post set to launch its paywall Can a paywall work for a niche B2B brand? As digital subscription models take hold, the focus turns to renewals Many publishers are looking to digital subscriptions as a business driver. But the key to sustainable growth is holding onto the customers they attract. New tools from Scout Analytics are designed to help. FULL ARTICLE - eMedia Vitals 9 trends driving digital media Digital media is changing fast — again. One thing is clear: news organizations and their journalists must jump into this free-for-all — or be hopelessly left behind. Here are 9 key factors to be thinking and talking about as you adjust your product plans for the next six months. FULL ARTICLE - Forbes Making sense of marketing services For all the activity around marketing services, publishers in general still have a lot to learn when setting up a sales operation around this kind of strategy. The lessons typically center on three core buckets: Culture, market approach and data. What goes in those buckets depends a lot on the size and type of a publisher and the size and type of the audience and market it serves. FULL ARTICLE - Folio How brands should use Twitter's Vine app Twitter's Vine app for shooting and sharing short, loopy videos is proving to be a hit with brands looking to utilize social video as part of their digital marketing strategies. Consider these tips before activating your strategy: FULL ARTICLE - ClickZ Washington Post set to launch its paywall The Washington Post's new paywall "will be phased in over a period of several weeks beginning June 12," the company announced Wednesday. Home delivery subscribers will have free access to the Post's digital products. Others will pay $9.99 a month for desktop and mobile access and $14.99/month for a "Digital Premium" package that "includes access to all of The Post's custom apps." FULL ARTICLE - Poynter Can a paywall work for a niche B2B brand? In mid-April, Washington Technology, an 1105 Media brand targeted to the government IT contractor, launched a subscription program that placed 70 percent of its content behind a paywall. As part of the Insider Membership Program, which is priced at $499 a year, members have full access to the WashingtonTechnology.com website, exclusive reports and an e-newsletter as well as discounts on 1105 Media events. FULL ARTICLE - ABM advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.