Is Your Sales Funnel Obsolete? Take the Quiz

Two-Minute Quiz Tells You “How Smart is My Sales Funnel?” Take the Quiz Here   Mel,   Is your business suffering from Internet Inflation? Just a few years ago, you could write a few killer Adwords ads, drive traffic to a landing page, give away a free report, and build a list of leads fairly quickly and inexpensively. Then you drove them to a 27-page sales letter that tried to address every single benefit of your product, as well as every single possible objection to your product that those prospects might have...and hopefully pull enough sales to make the whole machine profitable. And maybe send them to an autoresponder sequence that tried to sort and sift and sell them even more. Well, as you know, that machine is sputtering. Nearly every entrepreneur I consult with is telling me… “I’m having to buy more traffic just to get the same results I got as little as a year ago.” “It’s harder to convert opt ins to paying customers.” “My sales people are spending way too much time on “tire kickers” and not enough on real, honest-to-goodness prospects.” “Sorting the wheat from the chaff is taking a lot longer than it used to.” And it’s because of “internet inflation.”  What’s internet inflation? Internet inflation goes like this… As information becomes easier and cheaper to come by, getting people to “pay” for that information, even with just an email address, gets more and more expensive. Why? Because nobody wants information. They want clarity. And most traditional internet marketing sales funnels (probably yours) don’t provide clarity.   They just provide more information. If you’re giving away a free report, white paper, video, webinar, email series, free sample or checklist, what you’re telling your visitors is, “I know you’re trying to decide if my product is right for you, so here’s some more work for you to do to find out if it’s right for you”. And that doesn’t cut it in 2014. I know from personal experience with hundreds of thousands of visitors, that it is way harder and more expensive to get people to part with their email address for a one-size-fits-all information widget than it was just 12 months ago. Your visitors, your prospects are getting smarter, more discerning... Is your sales funnel getting smarter with them? Here’s a quick way to find out. Take the “Scorecard Sales Funnel” quiz here. If your score qualifies you, I’ll show you a way to... Cut your time from lead to sale. Charge higher fees Lower your cost per lead Eliminate time wasted on tire kickers. But I won’t send it to you unless you qualify.   Take the 2-minute quiz here to see if you do. Carpe Diem, Perry Marshall P.S. If you read everything above and thought “My free report is still working just fine”, you should definitely take the quiz. Because, if you qualify, I’ll show you how to keep using that free report and inject it with “opt-in steroids”.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The "99/1" Skill That Can Double Your Income This Year

The "99/1" Skill Interview with Larry Benet Thursday, June 13, 2pm Eastern REGISTER HERE     Mel, Back in April I did a webinar with Larry Benet, and what he taught on that webinar is not only 80/20 powerful...it's 99/1 powerful.    Maybe even 99.9/0.1 powerful. So, we are doing an encore webinar this Thursday at 2pm Eastern. I know from personal expererience that what Larry teaches is true... You're probably just ONE relationship away from doubling your business. ONE relationship away from joint venturing with a partner that can drive you to massive sales. ONE relationship away from bringing on a key employee. One relationship away from raising more capital to grow your business. One relationship away from raising more money for their favorite charity. For me, that one relationship was probably Ken McCarthy. Way back before almost anyone knew what the heck "Google Adwords" was, Ken asked me to speak at his System Seminar on the topic.   And the rest is history. Sure, there were other relationships that were important to kick-starting my business into the stratosphere, but Ken was the "99/1" in that equation. On this webinar Larry will show you how to find the "Ken" for your business...in fact, he'll show you how you can find and develop powerful relationships with many "Kens".    Here's just some of what Larry will deliver on Thursday... How to achieve any goal faster through the power of "connection currency". How to get more business the easiest way possible - by getting (and making) more referrals. How to avoid THE ONE relationship mistake that can cost you millions. How to become one of the most influential people in your industry this year. Influence, authority, credibility and connections are not only 80/20, they are the 99/1 of any business. And Larry's process helps you reach the richest segment of your market faster, cheaper, and with more certainty and predictability than just about anything else out there. What 99/1 connection do you need to make to achieve the breakthrough you need in 2014? The CEO of a complimentary company that has huge access and quantities of the target buyer you're after? A top-grade expert in online marketing, international trade, cash-flow? An entrepreneur willing to sell you a business for nothing down? A famous athlete, celebrity, business icon to endorse your business, product, service? Larry " The Connector" Benet help his clients and business partners find connections like this every day.   And on Thursday, he'll help you find that "99/1" connection as well. To Register just click here   Carpe Diem, Perry Marshall P.S. You can also register to get  CONSULTING on the webinar via a HOTSEAT with Larry.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Avoid Feeling Like an "80/20 Slacker"

What Should You Do Today To Make Your Business a Star? Take the Test Here   Mel,   Just got this email from Ari Galper... "Perry, you’re not going to believe this (correction, you will, of course). "I’ve been ruthlessly applying 80/20 in the last 6 weeks and my Star Principle score moved from like 115 before and now it’s at 155...and for the first time ever, we generated $100,000 (paid in full) in a week last week. "This has raised my consciousness to realize I could be generating $400,000 a month with more 80/20…keep drilling this 80/20 in our heads."            Go, Ari, go. What's a "Star Principle Score"?  It's an ingenious set of short questions developed by Richard Koch, author of The 80/20 Principle and The 80/20 Manager. Richard uses it to determine what businesses to invest in.  And to say it has worked for him, is an understatement. Thanks in large part to this simple formula, Richard has taken his net worth from $4 million to $274 million. But what does that have to do with YOU?   Well, here's something I hear a lot from entrepreneurs who really grab hold of 80/20...   "Perry, I've eliminated so many $10/hour and $100/hour tasks I used to do that now I have TOO MUCH free time. What am I supposed to do with all this extra time?  I feel like a lazy sod". Well, the Star Principle not only tells you whether or not your business is a "Star" now, it also tells you exactly you where you should be working on your business (in all that "free time") to transform it into a Star. That's what Ari's been doing: Using the Star Principle tool to find out what tasks to spend his "free time" on to get the biggest 80/20 bang for his buck.   And, at $100,000 per week, I'd say it's working pretty well for him. Take The Star Principle Test here and find out what you should be working on today.   Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Are You an 80/20 Entrepreneur: Quick & Dirty Quiz

Get Your Golden Ticket Star Principle Seminar with Richard Koch September 28-30, Chicago   Mel,   Think you're an 80/20 entrepreneur?  In his excellent book, The 80/20 Manager, Richard Koch provides a quick and dirty quiz for determining whether you're an 80/20 manager.   So, I've taken some liberties with his quiz to make it relevant to entrepreneurs.    Get a pencil ready and let's see how you do... How many hours a week do you work? (If you work 35 hours or fewer, score 2. For 36-40 hours, score 1. No score if you work more than 40 hours per week). Do you compile "to-do" lists? (2 points for no. No points for yes). Do you love your work? Do you tap dance your way to your office? (2 points for yes. No points for no). Is there too little time to finish everything you want to get done? (2 points for no. No points for yes.) Are you often stressed or tense at work? (2 points for no. No points for yes.) Can you think of another business you'd rather be in? (2 points for no. No points for yes.) Do you talk to customers every week or nearly every week? (2 points for yes. No points for no). Are you pursuing a simple strategy that is working well for your business? (2 points for yes. No points for no). Do you have one or more great mentors? (2 points for yes. No points for no). Do you regularly lunch with different acquaintances outside your business? (2 points for yes. No points for no).   Add up your total. Maximum score is 20. The higher your score, the more likely you are to be an 80/20 entrepreneur.   If you scored 16 or more, you're likely an 80/20 entrepreneur.    If you scored a 11-15 it means you're probably on the right track but not quite there yet.    And if you scored 10 or fewer points, you've got some serious 80/20 implementation to do.  Really low score?  You may need to think long and hard about transitioning out of your current business altogether!     The Best Way to Raise Your 80/20 Entrepreneur Score If you'd like to work less...If you'd like to feel less stress...If you'd like to love your work more...if you'd like to bring more simplicity to your business...and make more money doing all this...you must ruthlessly apply 80/20 to every aspect of your business.   And, to get the most advanced 80/20 strategies directly from the master himself, live in-person, at a very special 1-day "Liberation Formula" event in Chicago...and get them all at no-charge...   Apply for your Golden Ticket here.   Carpe Diem,   Perry Marshall                       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Are You Thinking...or Merely Working?

Liberation Formula Seminar Richard Koch & the One-Hour Work Day September 28-30 Apply Here   Mel,   A few weeks ago, I posted a photo on Facebook of a gift my daughter, Tannah, gave me:  A waterproof notepad for the shower.   I got a lot of light-hearted ribbing.    I once sent an April Fool's email offering readers the opportunity to use my shower, since that's where so many profitable ideas come from.   People thought it was a hoot.   But were they jokes?    You see, most of us entrepreneurs like to think we spend our days thinking.    Simply because we're not digging ditches, or pushing 1s and 0s for "The Man", we fool ourselves into believing we're thinking.   If we're reading white papers, we think we're thinking If we're researching a topic, we think we're thinking If we're having meetings with our staff, we think we're thinking If we're Skype-ing with clients, we think we're thinking If we're analyzing Adwords campaigns, we think we're thinking   But, if we're honest with ourselves, we're still merely working.   Because real, breakthrough thinking rarely (ever?) happens while you're at your desk, in front of a laptop, or doing anything that has even the slightest aroma of "work".   As Richard Koch states in The 80/20 Manager, "Now I work no more than 3 hours a day, unless you count pleasurable reading and talking as work - which in a way it is for me, because that's when I have my best ideas. If I'm lucky enough to be inspired, it usually comes while I'm cycling, walking, on holiday, or sleeping.  I know that I achieve more when I work less."   So, are you really thinking or are you just working?    Here's a good way to find out...   -How much time do you spend cycling, walking, swimming, lifting weights or doing yoga?   -How much time do you spend reading for pleasure?   -How much time do you spend in unstructured conversations with no discernible business agenda?   -How much time do you spend journaling?   -How much time do you spend on holiday?   -How much time do you spend listening to music, strolling through art museums, doodling, painting, playing the drums, doing crossword puzzles, or just staring out the window?   -How much time do you spend sleeping, showering, playing with your kids or romancing your significant other?   If you're like most entrepreneurs, the answer is "not much" or "not enough".   And that means you're not thinking.   At least not much.   Or not enough.   You're not giving those breakthrough ideas (the only kind of ideas that will take business and life to the next level) any access to your brain.   You're just working...and thinking you're thinking.   If you'd like to find out how to spend more time doing the things that attract breakthrough ideas, and learn it directly from Richard Koch himself, who attributes his great wealth directly to his liberation formula for working less and thinking more...   Join us September 28-30 in Chicago.   Apply here.     Carpe Diem,   Perry Marshall         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Your Golden Ticket: Introducing Mastermind Twelve

Your Golden Ticket Mastermind Club 12 Reserve Your Ticket Here     Mel,    "I am preparing other surprises that are even more marvellous and more fantastic for you and for all my beloved Golden Ticket holders – mystic and marvellous surprises that will entrance, delight, intrigue, astonish, and perplex you beyond measure."                   -Willy Wonka, Charlie & the Chocolate Factory. Today I'm introducing my "Golden Ticket". It's called Mastermind Twelve, and it's your VIP access pass inside the "Chocolate Factory".  In fact, with your Golden Ticket, you'll even get to spend a day with Willy Wonka himself.   Nope, I'm not talking about me. With your Golden Ticket, you get... To come to Chicago for Day 1 of my landmark seminar with Richard Koch, the "Willy Wonka" genius behind The 80/20 Principle.  Richard will reveal his time- and asset-management formula for working one hour a day - and growing wealthy while doing it!  A $1500 face value, but potentially life-changing. One-year access to the world's smartest online brain trust, the Perry Marshall Mastermind Club. A $1188 value. $1000 discounts on my elite coaching programs. Monthly hangouts with me. Private call-in days with me. A year of my Renaissance club newsletter, delivered to your door. You'll rip it open like Charlie Bucket ripping open a Wonka Bar. Plus much more. The access, resources and contacts available to you with your Golden Ticket would cost, at minimum, $3104...but you'll be amazed at the price of Mastermind 12. Click here to find out how to reserve your Golden Ticket today. Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Corns Gone in 5 Days or Money Back

Mel,

A while back I hosted a teleconference with Dan Kennedy where we talked about writing sales copy. (You can listen to the whole MP3 at www.perrymarshall.com/copywriting/kennedy.htm ) I asked him to discuss examples of small, Google-like classified ads and he produced a beauty. It's been running for many decades in the National Enquirer. It says:

Corns gone in 5 days or money back.

I did a quick search on Google and NOBODY had taken this offline knowledge and replicated it online.There were hundreds of people on the call and STILL nobody has done so even now!

If anybody ever tells you all the easy money is gone from the Internet, they haven't read a magazine or newspaper lately. The opportunity to make money on the Internet will cease to exist only when everyone who searches the web finds exactly what they're looking for the first time, every time.

It ain't gonna happen in my lifetime. To say such a thing is kind of like the guy who said we should close the patent office because everything had already been invented. Stupid. (Is that starting to become a theme?)

One of the most powerful formulas for online marketing is to study what's worked for decades offline (not hard to do, just requires a trip to the library) and move those same great ideas onto the web.

Perry Marshall

Listen to my entire copywriting teleseminar with Dan Kennedy at:
www.perrymarshall.com/copywriting/kennedy.htm



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159 N. Marion Street #295
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