Will ad tech ever grow up?

May 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The outlook is brightening for tablet editions Will ad tech ever grow up? IAB releases HTML5 ad guidelines Can micropayments work for media? The Boston Globe's dual-site strategy: comprehensive or confusing? How social media can rescue your career The outlook is brightening for tablet editions Another year of declining print sales for magazine publishers seems inevitable, but the digital future looks brighter. New research from Adobe suggests that not only are tablet magazines growing quickly, but that readers are willing to pay for them. FULL ARTICLE - Tab Times Will ad tech ever grow up? Advertising technology is entering a difficult phase. Investors are pressuring the companies they've backed to demonstrate growth, but publishers and advertisers are still searching for the benefits they actually provide. Publishers are increasingly frustrated by the opacity of the systems they use. For them, ad tech has been one giant game of whack-a-mole. FULL ARTICLE - Digiday advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. IAB releases HTML5 ad guidelines The Interactive Advertising Bureau has issued a new set of guidelines for using HTML5 to create and run digital advertising. Released Monday for public comment, the guidelines are aimed at providing best practices and formal HTML5 ad formats, including display ads, file and ad unit size, code compressions, in-banner video advertising, efficient ad creative packaging, and ad server compatibility. FULL ARTICLE - MediaPost Can micropayments work for media? There is a perception that micropayments for content don't work, because they are too cumbersome and involve too much friction for the user. But Greg Golebiewski, the founder and CEO of a micropayment provider, thinks this conventional wisdom is wrong, and that media companies are missing a lucrative opportunity. FULL ARTICLE - paidContent The Boston Globe's dual-site strategy: comprehensive or confusing? While Boston.com focused on community outreach and delivering "what you need to know" in the aftermath of the marathon bombings, BostonGlobe.com delved into traditional reporting backed by multimedia and interactive graphics. How readers responded is telling of how the paper's audience perceives the two-site strategy and its different approaches to distributing the news. FULL ARTICLE - Nieman Journalism Lab How social media can rescue your career Increasingly, companies looking for workers are investing more resources into social ads on Facebook, Google AdWords, Craigslist, Twitter and blogs. Having an online presence is essential for today's job seekers, "because if you aren't visible, you don't exist to the world," says Dan Schawbel, personal branding expert and author of "Me 2.0: Build a Powerful Brand to Achieve Career Success." FULL ARTICLE - Yahoo advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

How legacy content influences mobile design

May 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Maximizing content through search, social, syndication Creating content for the digital age Study: Native ads outperform banners (mostly) How legacy content influences mobile design MailChimp's data-driven transformation Condé Nast launches B2B site for image archives advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Maximizing content through search, social, syndication In today's complex digital landscape, a solid content strategy won't see success without three core components: search, social and discovery. Many companies focus on just one or two areas without considering how individual tactics can be integrated into one overarching content strategy. FULL ARTICLE - MediaPost Creating content for the digital age Jim Spanfeller, former CEO of Forbes.com and current CEO of Spanfeller Media Group, believes the differences between the analog and digital worlds — how people find and read content — will ultimately show why a food-navigation hub like his Daily Meal site can be successful. FULL ARTICLE - Digiday Study: Native ads outperform banners (mostly) There's a lot of new marketing dollars being spent on native ads that blend seamlessly with or mimic the forms of content. What there's not an awful lot of is proof that native ads actually do what they're supposed to do, or even consensus on exactly what that is. A new study by Sharethrough and the IPG Media Lab provides some of the former while raising new questions about the latter. FULL ARTICLE - Forbes How legacy content influences mobile design Legacy content loves to rear its ugly head late in the game of a mobile redesign. Ignoring the deep recesses of content is tempting, but when you take the time to understand the content that already exists, not only will you be able to ensure that it's supported in the new design, but you'll actually make the entire design stronger. FULL ARTICLE - Smashing Magazine MailChimp's data-driven transformation MailChimp wasn't always a big data company, but 12 years into its existence the email services provider is using its mountains of email data to do everything from modeling spam to connecting subscribers. Are there lessons for publishers in MailChimp's data-driven transformation? FULL ARTICLE - GigaOm Condé Nast launches B2B site for image archives Condé Nast is opening up its high-style image archives to businesses. The new CondeNastTrade.com offers the interior design community access to select photos and illustrations from 11 of Condé's titles. Close to 7,000 images are currently available on the site for custom installations via New Era Portfolio, Condé Nast's partner in the effort. FULL ARTICLE - Folio advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

How Slate doubled its Facebook referrals

May 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Publishers' 'dark Google' challenge How Slate doubled its Facebook referrals Huffington Post to launch 'real-time' native ads How aggregators are shaping mobile news A journalist's transition to 'branded' media Hearst hits 1m mark for digital subscribers advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Publishers' 'dark Google' challenge Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling. FULL ARTICLE - Digiday How Slate doubled its Facebook referrals Online news magazine Slate doubled its Facebook referrals between the second quarter of 2012 and the first quarter of 2013. They did so by making it easier for readers to share content on Slate.com while also making strategic choices about which stories to post, how frequently to post and what time of day to post from their page. Here are the details behind Slate's success. FULL ARTICLE - Facebook Huffington Post to launch 'real-time' native ads A partnership between Huffington Post and Digitas will allow brands to submit branded content and have it published on the Huffington Post home page in just two hours, maximizing their chances of jumping on a new subject while it's hot. Stories will range from "Twitter length" text to slideshows to longer videos and will run in a module on HuffPo's homepage with an orange "Partner Content" label. FULL ARTICLE - Ad Age How aggregators are shaping mobile news Mobile aggregation is the hottest thing around. Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last? FULL ARTICLE - Nieman Journalism Lab A journalist's transition to 'branded' media Longtime journalist Jessica Bennett recently fired as executive editor of Storyboard, an independent journalistic publication housed within Tumblr, talks about her experience making the transition to "brand journalism." "I didn't want to end up doing a bunch of bullshit PR, and I think that's the risk of doing 'branded' content at a lot of companies," she told CJR. "But there are ways around that, and I think we found them." FULL ARTICLE - Columbia Journalism Review Hearst hits 1m mark for digital subscribers Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012. That didn't happen, and Hearst ended December with approximately 900,000 subscribers. But now it has: Carey says Hearst hit the 1 million mark at the end of March. FULL ARTICLE - AllThingsD advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.