How mobile payments will transform the shopping experience

February 13, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Tablets take off; will media innovation follow? How mobile payments will transform the shopping experience Case study: Native tablet editions outperform flipbooks Surviving the adolescence of mobile advertising B2B companies and marketing automation Infographic: Sizing images on social media advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Tablets take off; will media innovation follow? As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How mobile payments will transform the shopping experience At least some of your audience is accessing your content on mobile devices, right? And chances are your publication is at least dipping its toe into e-commerce. Now turn your attention to mobile payments: key success indicators, how they work, and how you can get started. FULL ARTICLE - ReadWrite Case study: Native tablet editions outperform flipbooks Deciding where to invest your resources when it comes to mobile offerings can be costly and time-consuming. B2B publisher GIE Media learned through trial and error that investing in native tablet editions rather than flipbook apps yielded higher audience engagement results. According to President and COO Chris Foster: "People engage in the native app versions of magazines so substantially more than they engage in flipbook apps. We see engagement of roughly 47 minutes per entrance into the app, which is huge." FULL ARTICLE - Talking New Media Surviving the adolescence of mobile advertising The toughest aspect to mobile marketing is the feeling that you are investing in platforms that could change overnight. Welcome to adolescence of mobile advertising. Here are 3 strategies for finding marketing success on the smallest screens. FULL ARTICLE - Mobile Marketer B2B companies and marketing automation Where is your organization in terms of leveraging marketing technologies? A quarter of Fortune 500 B2B companies have reportedly adopted marketing automation. Are you keeping up? Here are some questions to ask yourself when considering your marketing technology strategy. FULL ARTICLE - ClickZ Infographic: Sizing images on social media While graphic design is absorbing and enjoyable work, any time-saving techniques that can be employed are valuable to your production schedule. This cheat sheet infographic offers sizing templates for images destined for social media platforms. FULL ARTICLE - Entrepreneur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Just buy the stuff & ship it

Mel,

Let's say you're brand new to online marketing and you have zero confidence. 

My advice: 

Don't go into some hyper-competitive keyword market like "work at home" or "weight loss" or "Sony Playstation." 

Find a niche within a niche. 

Let's say you want to sell hand soap. 

Well, lots of people sell hand soap. You're one among legions.  

But how about "lemon scented hand soap"? 

If you search you'll find that most of the ads don't say anything about lemon scent. 

If there are enough searches to fuel a "micro business" then you've just found a crack in the sidewalk that you can exploit. 

You declare yourself THE KING OF LEMON-SCENTED HAND SOAP and you begin to build your worldwide empire. 

Once you've mastered one tiny mountain you can move on to bigger and bigger ones. Your confidence builds as you grow. 

One other tip: 

DO NOT build a soap factory before you do this. Do not buy a shipping container of inventory. 

Build the advertising campaign first.  

If you get an order, then drive to Wal-Mart if you must, buy the soap an re-ship it. Carve small bars of soap out of big bars of soap with a pocket knife if you must. Buy your inventory at 3X selling price if you must. But TEST THE MARKETING IDEA FIRST before you commit big dollars to it. 

Be agile. Be flexible. Be king of some teeny tiny corner of the world, then move on to world domination. 

Perry Marshall  

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Considering NYT's leaky paywall

February 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Hearst partners to extend its content reach Considering NYT's leaky paywall Including video in your content marketing strategy Can we predict predictive analytics? Customized email distributor promises 'smart data' Data in the Information Age vs. oil in the Industrial Revolution advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Hearst partners to extend its content reach Media companies are casting about for new forms of revenue, and Hearst has an interesting idea: the publisher reportedly struck a deal to lend Esquire's name to a cable network. The G4 cable channel already tailored its content for men, but as the Esquire Network, programming will be supplemented with Esquire's own brand of male-themed content. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Considering NYT's leaky paywall Deciding to set up a paywall could lead to concerns about adequately gating your content. But if you follow The New York Times' meter model, leaks in your paywall could be desirable. Although the news is flush with stories about how the paper has plugged a pesky leak, the leak itself may have been strategic, in an effort to allow casual readers to remain connected with NYT content. FULL ARTICLE - paidContent Including video in your content marketing strategy Defining your goals is the first step in developing any strategy, including your video content marketing strategy. If your goal is to use video in order to improve your website's SEO, tactics include posting a full transcript of your video and getting your videos indexed. Here's more. FULL ARTICLE - Search Engine Watch Can we predict predictive analytics? Predictive analytics is a draw for marketers, with its claim "to know what the response will be to your content based on comparative analysis of data." Here is a breakdown of the 2 models of predictive analytics. FULL ARTICLE - ClickZ Customized email distributor promises 'smart data' Customized email distributor Sailthru just received an infusion of cash in order to offer a set of tools, claiming they produce variations on daily emails and allow Sailthru's customers to "select which subscribers receive which version." Sailthru calls its tools "smart data" that offer measurement for messaging. FULL ARTICLE - GigaOm Data in the Information Age vs. oil in the Industrial Revolution Understanding "information lifecycles" is key to gleaning the most value from data and applying it to successful business strategies. After all, unlike oil in the Industrial Revolution, the valuable resource of the Information Age appreciates in value. FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

How 4 newspaper orgs created new revenue streams

February 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How 4 newspaper orgs created new revenue streams Mobile metrics: Tracking DAUs is not enough Mastering mobile navigation 4 tips to optimize your emails for mobile AdWords conversion tracking vs. Google Analytics goal completions The problems with calculating email marketing ROI advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. How 4 newspaper orgs created new revenue streams Newspapers are generally struggling to remain viable, but there are some that are innovating with new revenue streams. Here are 4, including Santa Rosa's Press Democrat, which offered a physical Media Lab off its office's lobby "to develop and demonstrate digital marketing services for local businesses." FULL ARTICLE - Poynter advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Mobile metrics: Tracking DAUs is not enough Mobile developers may be obsessed with daily active users (DAUs), but there is much more to analyzing mobile metrics for success, according to data from W3i. The first step to standardizing what a DAU even means is understanding mobile users' behavior in the real world, including 5 best practices. FULL ARTICLE - TechCrunch Mastering mobile navigation No matter how brilliant your content, without effective navigation, your site—on any platform—might as well be a barren wasteland. Since much of your audience is accessing your digital content from their mobile devices, here are 7 mobile navigation strategies from which to choose. FULL ARTICLE - .net 4 tips to optimize your emails for mobile More and more of your audience is opening your email messaging on their mobile devices. So have you optimized those messages accordingly? Here are 4 quick tips to consider that cover images, fonts, layouts, and the lack of a mouse on mobile platforms. FULL ARTICLE - ExactTarget AdWords conversion tracking vs. Google Analytics goal completions Mastering Google's metrics offerings can be tricky business, especially if you are unsure about the difference between AdWords conversion tracking and Google Analytics goal completions. Here is a breakdown of the two measurements and how to use them. FULL ARTICLE - Online Marketing Institute The problems with calculating email marketing ROI For years, media companies' digital strategies have hinged on blasting out email newsletters in an effort to drive audiences to their websites. It is of interest to note, then, that more than a third of businesses are unable to calculate their ROI from email marketing, according to a report by the Direct Marketing Association. Here is a look at the problems. FULL ARTICLE - Econsultancy advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

How we sabotage ourselves

Mel, Working with thousands of entrepreneurs, I've witnessed every kind of drama, every kind of success or failure story you can imagine.  I've seen people take $1000 of knowledge and turn it into a fortune. I've seen others take $100,000 of knowledge and drive themselves into the ground, dragging children and spouses with them. Why does the one person succeed with so little - while another fails with so much? People sabotage themselves financially the exact same way they sabotage their relationships, or douse their problems in alcohol. Physical anorexia and financial anorexia really aren't all that different from each other. If you're prepared to hear some jarring truths and attack some ugly realities, I'm inviting you to take a trip down the rabbit hole of what REALLY holds people back - with an email series called "Dysfunctions, Addictions, and the Financial Burning Bus." You're going to make some amazing discoveries. And I'm going to make some amazing confessions. Your journey starts here: http://www.perrymarshall.com/headtrash/ Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459