More 80/20 Life Hacks from Planet Perry members

Mel,   I’m gonna give you some new Hacks in a second. But first, know that today at 11am Eastern the BONUS installment of 80/20 Life Hacks kicks off. You’ll hear 7 Planet Perry members share their best shortcuts for productivity, time control and business effectiveness. Register here: http://www.perrymarshall.com/training/lifehacks/ *Quick & Dirty Life Hacks that didn’t make the cut* (the others later today are even better!) We asked our members to submit new hacks. From Ryan Eidson, Cairo Missouri: *Use a "dumb phone" instead of a smart phone. Forces you to use internet less, and easier to take a day off of technology each week. Do not use any Internet-enabled devices one day/week. *Read books that have nothing to do with your business / current projects on your days off. If you read business books on off days, your mind tends to gravitate back to your work, then you want to get to your computer so you can do the work. Then you've just worked on your off day. *Keep pen and paper at your bed and in your wallet while you're out and about. Scribble notes and ideas. (I use a David Allen wallet which has a tiny pen and pad of paper and I wouldn’t leave home without it.) Today at 11am CT: Planet Perry Prize Winners - their 80/20 Life Hacks submissions. Register here: http://www.perrymarshall.com/training/lifehacks/ See ya on the webinar! Perry Marshall   P.S.: Yes these will be recorded. The files will be in the members area, and the 21 hacks from my staff are already there waiting for you.             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 All Star Interview: Larry Benet, Noon Wednesday

80/20 All Stars Interview Series "Building Power Relationships" with Larry Benet Wednesday, February 19, Noon Eastern Register Here $7   Mel,   If you're like most of the entrepreneurs I know, you spend more hours "at work" than the 9-5ers. A lot more. Because of this, you surely find it challenging to develop and nurture relationships that are not directly related to the day-to-day operation of your business. Carving out time with your immediate family is challenge enough, let alone seeking and developing powerful, "outside" relationships. Relationships that can feed your bottom line. Feed your dreams. Feed your soul. But, "master connector", Larry Benet has cracked the code on building powerful, business-changing, life-changing and world-changing relationships. Larry's built a network of powerful connections with people like Tony Robbins, Jack Canfield, Tony Hsieh of Zappos, Lisa Sasevich, David Bach, Brian Tracy, and Mari Smith. And Larry intends to eradicate poverty and homelessness in this country.  So he's going to need every last one of those powerful connections! What dreams do you have that will require big connections to achieve? On February 19th, Larry will reveal his 15-minute-per-day strategy for developing and nurturing the relationships that will help you get there. (A strategy even introverted entrepreneurs can use). If you've got big goals, this is a can't-miss webinar. Just $7 (or free with your Mastermind Club membership). Register Here. Carpe Diem, Perry Marshall PS: Join Mastermind Club today and get access to all the "80/20 All Stars" webinars, including "Using the 80/20 Curve Tool" and "The Business Dashboard", two recent interviews getting rave reviews.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Fact vs. Fiction in the Guru Biz

Mel, Some time ago I shared a letter I had received from a frustrated student. (There's a link to it from the page I refer to below.) His complaint was that marketing "gurus" don't sell results...just promises and air. Fact is, there are some gurus out there selling air...promising to make you a Picasso if you use their simple paint-by-numbers system. Fact is, it is possible for a guru to promise the world, offer a money back guarantee, provide nothing but air ... and still make lots of money. Perfectly legally. Perfectly possible. The question is...why is this possible? And how do you make sure it doesn't happen to you?  http://www.perrymarshall.com/renaissance/picasso2/ Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

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80/20 Not Working for You? This Could Be Why

The “80/20 Dashboard” Hack Free Webinar, Thursday February 13, 2pm Eastern Register Here   Mel,   Recently, I emailed a staff member asking “How many books did we sell last month?”   Then I started scrolling through emails to find a message that another staff member had sent me updating the subscriber numbers for one of our key membership programs.   A couple days later, I realized I had not received the numbers I'd asked for. So, I picked up the phone. And got voice mail.  Left a message asking for those numbers again. This is NOT 80/20 work.  Scrolling through emails, leaving voice mail, playing text tag. All $10 per hour work.  And I, El Presidente, was the one doing it. Has that ever happened to you? You spend more time tracking down the numbers you need than actually working on improving those numbers? In our recent webinar series “Twenty-One 80/20 Life Hacks”, one of my favorite hacks was the business dashboard. Implemented correctly, a dashboard that delivers your key business metrics to your fingertips every morning, is one of the most powerful 80/20 tools you can employ. If you’re like most business owners, your data is spread out across at least half a dozen places: Google Analytics Google AdWords CRM (like Infusionsoft) Email software programs Social media accounts Shopping carts And on and on... Just running each of those reports will take you HOURS of grunt work. (Not exactly 80/20 behavior) Now I get ALL of my metrics in ONE place.   What if your metrics were automatically updated, in real time, so you saved hours of grunt work?   I want you to meet business metrics guru, Dave Lavinsky.  Dave has developed a powerful technology that’ll help you find the 80/20 insights in your business -- without all the grunt work. Join us on Thursday for a free webinar: 80/20 Business Intelligence Thursday, February 13 at 2pm Eastern Register Here During the webinar, Dave will show you the 15 Magic Numbers you must be tracking in your business. Then we’ll demo his technology, so you can see how it’ll run all your numbers for you, automatically. If your business is generating 7 figures or more, you should consider this a must-attend webinar. Full disclosure: I’m a client of Dave’s. For the past few months, we’ve been using his technology to keep track of the metrics in our business, and now I can’t imagine running my business without it. Click here to register for the free webinar Thursday, February 13 at 2pm Eastern.   To your success,   Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

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80/20 All Stars Interview TODAY: Alan Weiss, Rock Star Consultant

80/20 All Stars Interview Series The World's Top Rock Star Consultant TODAY, February 5, 2pm Eastern Register Here     Mel,   Most people hear simple, elegant advice and just cross their arms and say "well, that's too simple to work".   Really, they're just afraid of change. Afraid that if they implement simple advice, and it works, they'll look foolish for not doing it sooner.   Successful people don't have that kind of ego.  They just look at what works for the most successful people in their field and implement it.   At 2pm Eastern today, I'll be live with Alan Weiss, author of Million  Dollar Consultant and 43 other books. And what I love about Alan's advice is that much of it is so stunningly, elegantly simple. So easy to implement. Yet so powerfully effective.  That's 80/20 in a nutshell.   Example: One of Alan's techniques is called "Option 3".  Option 3 is simply offering a client a very high-priced (but valuable) third option.   There are many subtlties in execution, of course, (and most consultants only ever offer their clients ONE option) but that's basically it.  By simple adding a third, high-priced option, Alan's coaching students often double or triple their income in the first year.    What would it mean to your business if you could 5X the fees you receive from just one of your clients?   Please don't dismiss this advice just because it sounds so simple.  80/20 often looks simple from the outside, but once you start implementing, the results are staggering.    If you'd like to hear more simple-to-implement but profoudnly effective strategies like this, tune in today at 2pm Eastern to get Al  "Top Strategies for 2014 from the World's Top Rock Star Consultant"   Implementing just one of these strategies could make this year your best consulting year ever.   Register Here for Just $7.   Carpe Annum,   Perry Marshall         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 All Stars Interview: World's Top Rock Star Consultant

80/20 All Stars Interview Series The World's Top Rock Star Consultant Wednesday, February 5, 2pm Eastern, $7 Register Here     Mel,   I've read some great  0-star and 1-star Amazon reviews that have saved me from wasting hours reading a bad book. But, a 2-star review for one of Alan Weiss's books, actually made we want to read Million Dollar Consultant even more. Amid all the glowing reviews (average rating: 4.7 out of 5 stars) there was a 2-star review.  Written anonymously. Of course. Don't get me started down that rant trail!   Here's a snippet... Not once in his books you will find an example on how Weiss actually helped a  corporate client.   What I am looking for is a track record:  (a) what was the client's  situation before the  engagement of Weiss? (b) what did Weiss do, specifically? (c) what is Weiss unique approach, what are his tools, methods? (d) what are the  results after Weiss left? how were results measured  or audited? (e) what are any long-term lasting benefits of this engagement?...I have no idea what the author actually does as a consultant. I was shaking my head through the whole review.  First, because Alan's Summit Consulting Group has consulted for Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, and over 500 other leading organizations. The guy has earned the title of “Rock Star Consultant”. Second, because “Anonymous” is moaning that Alan won't teach him how to do his job.  This guy was expecting a book on how Alan gets results for his clients...not a book on how Alan makes more money from his clients. He wants to be taught competence, but Alan insists on teaching excellence.  80/20 is about working ON the box, not IN the box. When Alan or any high-level coach gives you advice on how to make more money as a consultant, there are certain assumptions made.  One of those assumptions is that  you're competent. That you already know how to get results for your client.  If your problem is that you can't get results for your client...well, I'm sorry, no consulting coach in the world is going to be able to help you until you do. So, no, Alan doesn't spend time on the nuts and bolts of consulting.  He gets right to how to get more clients and how to make more money from those clients in less time.  It's one hundred percent “80/20” advice. In fact, if you implement the advice in just one chapter (Chapter 9) of Million Dollar Consultant, you'd likely double your income this year. And on February 5th Alan will joining me to deliver his “Top Strategies for 2014 from the World's Top Rock Star Consultant”.  Just $7 or free with your Mastermind Club Membership. You're competent. You can get results for your clients. Alan will show you how to get more clients and get them to pay you more. Register Here.    Carpe Annum, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here