Meet the Joint Venture Jedi

$10,000 "JV Jedi Process" Yours Free How to Add 6 Figures to Your Monthly Bottom Line Through JVs and Collaboration Wednesday October 22 Register Here   Mel,   I met Brian Kurtz of Boardroom, Inc. a few years ago and my relationship with Brian has had a profound impact on my business. I can trace several streams of highly profitable revenue back to that fateful meeting with Brian.    But that meeting didn't happen by chance, as so many meetings do.    No, my introduction to Brian came through a "master connector".   He calls himself the "JV Jedi". But I call him Kevin Thompson.    Kevin has a very unique gift for connecting people. So unique and powerful, in fact,  that he gets more cooperation, buy-in, and collaboration on his projects than anyone I know.    And it's all because of his very specific, strategic and proactive way he has of connecting people.    To date, Kevin has made over $13.5 million solely through collaborating with A-list entrepreneurs using his simple, 7-step JV Jedi process.    And entrepreneurs routinely pay him 5 figures to discover his connection methods.   But now he's giving them away for free here at TheJVJedi.com.   If you want to add 4, 5 or even 6 figures to your bottom line through partnerships and joint ventures, nobody can help you get there faster than Kevin.    Register here.    Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

MP3: Non-Profit SLASHES Ad-Spend by 70% + Increases Conversions

Mel,   Quick revealing case study - John Chilkotowsky of Wilderness Awareness multiplied his conversions AND slashed his costs in Bobsled Run. 19 minute MP3 interview with Bryan:  http://www.perrymarshall.com/training/4-hinges/case-study/   He even changed his title from "Marketing Director" to "Chief Story Teller." Listen to his whole story, it's enlightening. Bobsled Run started Tuesday, but it's not to late to climb on board. Apply here now:  http://www.bobsledrun.com     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Bobsled series: How to pinpoint your customer's "Crying Need"

Mel,   People search for all kinds of stuff. People TELL you they want all kinds of stuff.    Many times they're lying - and probably don't even know it. We're all notorious for deceiving ourselves. What will your peeps pay real money for?    What *part* of what you sell are people trying to access, when they give you money?    Knowing the answer to that question empowers you to charge higher prices, get fatter margins, and pocket more dinero.    Between the 10 minute and the 12 minute marks, Bryan and I pinpoint three specific questions that get to the bottom of this for you fast.    Then, Bryan shows you an example of a web page that accomplishes this with easy precision. It's the *2nd* video on this page, between 10:00 and 12:00:    http://www.perrymarshall.com/training/hinges/replay/   Bobsled Run kicked off yesterday, but it's not too late to climb aboard. Apply today:    http://www.bobsledrun.com    Perry Marshall      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The day I was scared to death to press the "BUY" button

Mel,   Spring 2002. I was 6 months out of the Dilbert Cube. Every dollar had to come back with friends attached in 90 days or less, or else I was going to be in trouble.    I remember sitting in a Des Moines Iowa Holiday Inn on the last day before the registration deadline, deliberating about whether to invest money in Ken McCarthy's System Seminar or not.    I finally decided to give it a go and signed up on one of those TV's with a cheesy Internet keyboard.    To say it changed my life would be an understatement.    It was actually one of the best business decisions I ever made in my life. That seminar was where I first learned about Pay Per Click advertising.    To say I know what it's like to hesitate over a major self-improvement investment is also an understatement. In fact I just made another one last week. I'm always in the game.    If you're unsure about Bobsled Run, call Josh Thomas 512-536-0799. Or talk to one of our students in the Mastermind Forum.    I admit, it may not be for you and that's why we have an application process.    I do know this: Had I not pressed the button and gone to that seminar, I would have missed out.    BIG TIME.    First session starts at 8pm Eastern, tonight. Join us and catch the wave up.   Perry    http://www.bobsledrun.com/      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Shanty Town vs. Sold Rock: How to escape the internet typhoon

Mel,   70-90% of what you learn in Bobsled Run will STILL be true in five years.    How do I know that?    Because 70-90% of what my students learned in Bobsled Run 6 years ago is still true today!   I have so many students whose businesses have steadily grown since '05 or '08 or '10 or whenever they took Bobsled. It takes over an hour just to read and watch their testimonials.    I realize, anything that lasts a long time is very un-sexy. Internet Marketers are chronically obsessed with the latest do-dad, fad, technique, idea du jour.    But don't you see... THAT is why most web marketers live a hamster-cage existence, watching their businesses burn to the ground and having to re-build every 3 or 6 or 12 months!    There is *nothing* more demoralizing than building your business with blood sweat and tears, making some really nice money for awhile, then watching it collapse and wash away in the rain like a wooden shack in some poverty-stricken country.    There is nothing more edifying, more satisfying, than building a business, making some really nice money for awhile, then selling even more stuff when it rains -- because half your competitors got washed out by a mini-typhoon.    John Chilkotowsky of Wilderness Awareness told Bryan how his Bobsled Education has stood the test of time. He's been able to build and build. Seldom was this been true of anything else he purchased.    This is because we deliver a principle based education.   An education based on techniques quickly goes stale. If you want flash in the pan, go elsewhere. But if you want total mastery of the fundamentals; if you want a firm grip on things like 80/20 that are eternally true, you will always be the last man standing. Bobsled Run is for entrepreneurs who want to stand the test of time.    The course starts tomorrow night.    Apply here:    http://www.BobsledRun.com    Perry Marshall      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Rusty Yellow School Bus with the Four Million Dollar Engine

Mel,   Greg Marsden's a skinny saxophone player from Grand Rapids Michigan, a proverbial square peg in a world full of round holes. His cel phone ringtone is "Love Supreme" by John Coltrane, he's played more than his fair share of smoky gigs in sleepy jazz clubs, gleaned inspiration from dysfunctional musical geniuses, held down a bevy of strange day jobs and labored for even stranger bosses.    For some years he toiled in the land of big-time e-commerce companies, building gigantic link farms for booking hotel rooms, attending clueless internet conferences where the blind lead the gullible and MBA wannabe's rack up points for their curriculum vitaes.    Finally he stumbled onto a company bold enough to let him craft his own vision, who let him practice his jazz improvisation chops on their AdWords campaigns. Greg knows that in any endeavor - music, accounting, baseball, pay per click - once you master the basic scales there's an artistic zone where possibilities for innovation are seemingly without end.    Nobody knew who this new company was, and for the most part they still don't know. Greg challenges Goliath players, drag racing down main street against boys who drive their daddies' vehicles, fine-looking cars with picture perfect paint jobs and mag wheels and polished chrome. Prom queen rides shotgun, pause at the stoplight, engines revving....    Greg pulls up in his Rusty Yellow School Bus and asks if they'd like to race.   Guffaws waft from the open windows of the shiny AC Cobra, what kind of idiot in a school bus could dream of acing us? Doesn't he know we've got a 427 under the hood? ....engines race, light flashes green, the scent of burning rubber as tires squeal.    For a few seconds the AC Cobra's in the lead. But the boys of summer driving daddy's car don't know that Greg's school bus has a 4 million dollar engine. They've never seen the 3000 horses of raw power, the exquisite transmission with nine adroit gears and titanium axles. They don't know you can install Indy racing tires on a bus.    Zero to sixty in 5 seconds and Greg's not even in fourth gear yet. Top speed exceeds 200MPH. Nobody really knows what top speed is.    They also don't know that Greg repaints his bus a different color every week and he kicks ass every race he runs.    Show 'em tail lights, Greg.    Show 'em tail lights, Mel.    The playing field really is level now. Once upon a time you had to be a $100 million, or billion dollar company to play. But Greg's company was a genuine startup and they hit $10 mil. A Google ad budget of $25,000 PER DAY.    Read Greg's story and see his impressive growth charts at    http://www.perrymarshall.com/personalcoaching/stories/#1018      Perry Marshall      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

2 Action-Jackson Bobsledders Achieve Success

Mel,   Last week I interviewed two Bobsled Grads, Michael Strickland of Ship A Car Direct, and Gonz Medina of Blue Chip Wrestling.   Gonz Medina says:    "We came into the Bobsled Run and had a lot of marketing experience. We thought, “We’re not going to learn a whole lot that’s going to be applicable and really make some big leaps in our business.” To your point right here, #1 is “We know nothing.” What we thought we knew was completely different than when we would test out assumptions.    We grew our retail sales year-over-year 48%, and we’ve done that two consecutive years in a row, which is amazing, and we’ve grown our list.    Even if your conversion rate stays the same, just getting a huge increase in your opens makes a significant difference. Just testing that little part and then moving into the copy and testing the copy next, you get your lift from the first step and then you get a bigger lift from the second step.    We’re getting ready to send out our new catalog, and instead of sending 30,000 catalogs we’re going to send 5,000 catalogs to our top 5,000 buyers that we KNOW are going to open up their wallets and spend money.    When we moved from Aweber to Infusionsoft we had 8,000 customers on that list. We pretty much ritualistically ignored these people. We sent them all the same e-blasts periodically. When we weren’t quite organized, we’d just blast it out every so often.    Now we’ve grown that list from 8,000 to a little over 44,000 people."    Michael Strickland of Ship A Car Direct reports:    "I run an auto transportation brokerage. That’s about as sexy as wrestling onesies. But just to even talk about it more broadly, as Gonz was going through a lot of the stuff he said, I was sitting here nodding my head and jotting down notes and thinking about how nothing that is taught in Bobsled Run is in any way industry-specific.    It doesn’t really matter what you do, what you sell, or what your business is. You will reap benefits just by using the techniques and the skills and stuff that you acquire.    Prior to signing up for Bobsled Run myself, I would classify myself as a spider monkey. I didn’t come into Bobsled Run as an 800 pound gorilla. I’ve sort of evolved into an 800 pound gorilla.    When I joined Bobsled Run I was running a business that was doing $6-7K per week. Our yearly gross was somewhere between $300K-$400K pretty consistently. During the course of Bobsled Run I was able to grow that, so that by the end of Bobsled I was averaging $9K per week. This was spring of 2011 when I first did Bobsled.    So here's what happened: Perry in his way just sort of sits there and I blather on like I’m doing right now, then Perry just goes, “So why you? Why am I going to buy from you?” and I’d never been asked that question before. I’d never even considered it. It was like, “Of course my customers want to buy from me because….” and then there was just radio silence.    I was like, “Gosh, why DO customers buy from me?” It was a big stumper.    Then we just started chewing on it and came up with something that gave me a unique angle on my industry. Subsequently it made my ads better and just started unlocking every facet of my business. It made marketing channels much easier to decide what was right and what was wrong.    My AdWords account took off as a result of it, and not just by the sort of blocking and tackling of basic split testing and those sorts of things. It was really just coming at the whole thing from a different angle.    I literally went into Bobsled Run and had the money from a profitable month and I could either put it in the bank or I could put it in the Bobsled Run. When I put it in the Bobsled Run I literally felt like I was putting all this money into buying this bag of magic beans, that I’d go home and have to tell my wife, “Either the beanstalk’s going to grow and we’re going to go up to find the golden eggs, or we just sold our cow.”    The reason my investment in my own education has grown exponentially in the years since I first joined Bobsled Run is because so far, quite honestly, everything has been magic beans. Every investment I make in terms of my education and my investment in myself and my learning as an entrepreneur has paid back probably 10- or 20-fold.    You’ll hear the analogy that once you unlock AdWords, when you figure out how to put $1 in and get $2 to pop out, you just start throwing more dollars into it. It’s the same thing with my education with every investment that I make.    I’ve grown it to the point where literally two weeks ago right around the Labor Day holiday our sales dipped below $30K for the week and I was like, “Ugh, what a terrible week!” The same thing has happened to my bottom line and my income, and it’s all ROI from stuff that I’ve learned in Bobsled Run, hands down, without a question.    Without even seeing whatever Perry is going to guarantee you right now, I would back that guarantee, whatever it is. If you do what he tells you to do, and you don’t get the results that he says you’re going to get, you can cash in on him and you can call me and cash in on me, too. How’s that?"    Gonz Medina chimes in:  "And if you just take one piece, the 80/20, the USP – if you just take one little nugget and learn it and use it and live it and put it in your business, you’re going to get the lift. You’re going to get your value out of the course."    Starts Tuesday, Oct 14. By application only. Apply here now:    http://www.Bobsledrun.com    Perry Marshall      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here